National Customer Day (Harpelnas) 2025 carries the theme “Think Customer,” which reflects the company’s commitment to placing customers at the center of its business strategy. PT BNI Life Insurance (BNI Life) is organizing a series of Harpelnas events as a gesture of appreciation and an effort to strengthen relationships with customers.

BNI Life’s Acting President Director, Agung Turanto, stated, “Harpelnas is a very important moment for us to reaffirm that customer trust is the cornerstone of BNI Life’s journey. Through these activities, we want to express our sincere gratitude to customers who have entrusted their protection to us.”

During this year’s Harpelnas, BNI Life management greeted customers who came to receive services at the BNI Life Headquarters. Management interacted directly with customers while expressing their appreciation.

In addition, BNI Life also paid direct visits to customers’ beneficiaries to symbolically present the insurance payout for the Credit Life Insurance product. “BNI Life also visited both individual and corporate customers as a token of gratitude for the trust they have placed in us,” Agung continued.

To celebrate Harpelnas, BNI Life also launched a promotional program offering cash prizes of up to Rp19 million for every purchase of a BNI Life product. This is a tangible demonstration of BNI Life’s commitment to always standing by its customers.

Not only that, in line with this year’s Harpelnas theme, BNI Life consistently prioritizes innovation through digitalization to improve business processes that focus on customer needs, experiences, and satisfaction. “Technology has advanced rapidly, and one of the greatest innovations bringing about extraordinary change is digitalization,” Agung concluded.

For further information, please contact:
Corporate Secretary, Legal & Corporate Communications Division

Telp.        : (+62-21) 2953 9999
Email      : corporate.communication@bni-life.co.id
Address : PT BNI Life Insurance – Centennial Tower, 11th Floor
                Jl. Gatot Subroto Kav. 24–25, Jakarta 12930