The term “sandwich generation” refers to those who must meet their own financial needs while also supporting both their children and other family members. One key solution to ease this burden is having life insurance.

General Manager of Corporate Secretary, Legal & Corporate Communication at PT BNI Life Insurance (BNI Life), Arry Herwindo W, stated that life insurance serves as a form of financial protection, safeguarding against the risk of the breadwinner’s inability to fulfill financial responsibilities in the event of death.

BNI Life is a life insurance company licensed and supervised by the Financial Services Authority (OJK), including all of its products. To learn more and access official BNI Life products, customers can visit the official BNI Life website at www.bni-life.co.id. To find the product that best suits their needs, customers can interact with Bella (BNI Life Insurance Assistant), a chatbot powered by Artificial Intelligence (AI), on the BNI Life website.

To ensure customer convenience in purchasing life insurance products, BNI Life prohibits premium payments in cash. All premium payments must be made through BNI Life virtual account.

“In facing financial pressure, life insurance can provide assurance that sandwich generation families remain protected and stable even in unexpected situations,” Arry continued.

“By having a life insurance product, the sandwich generation can ensure they continue their role as family supporters with peace of mind and confidence,” Arry concluded.

BNI Life offers life insurance products that can be tailored to the needs of younger segments, including the sandwich generation, such as BNI Life Steady Protection+. This product offers economic protection against the risk of death while also providing benefits such as a premium return of up to 125% if the insured survives until the end of the policy term, and a sum assured of up to IDR 20 billion in the event of death.

BNI Life also provides official communication channels through Contact Center 1-500-045, via email at care@bni-life.co.id, and on social media @BNILIFEID, enabling us to serve customers quickly and accurately. BNI Life remains committed to continuously improving its service and convenience for customers.