PT BNI Life Insurance (BNI Life) enlivened BNI's 76th Anniversary by presenting digital solutions through its 2 digital pillars, namely the Plan BLife microsite through the www.bni-life.co.id website or link planblife.bni-life.co.id and bni Mobile Banking application.
The plan BLife launch event was held online on Friday (15/07). This event was attended by Ronny Venir Director of Bni Services and Networks, Rian Kaslan SEVP Digital Business BNI, Shadiq Akasya President Director of BNI Life & all Directors of BNI Life, Leaders of BNI and BNI Life as well as invited guests including Media Colleagues.
Plan Blife is a web-based online insurance product sales platform that offers convenience for all people to get a variety of digital insurance products that can be accessed anytime and anywhere.
The digital insurance products offered by Plan BLife include Travel, Saving Plan, Education and Health insurance products. However, in the early stages of new customers being able to buy Travel insurance products, BNI Life ensures that other products will be coming soon this year. Plan Blife is designed to provide a good user experience through 3 easy steps, namely choosing products, filling in personal data and premium payments while getting an e-policy in real time.
Meanwhile, through the BNI Mobile Banking application, BNI Life offers the Digi Micro Protection product which is a personal accident insurance product with very affordable premiums and an easy process.
"President Director of BNI Life Shadiq Akasya said that optimizing digital synergies together with BNI's parent company is one of the targets for digitalization development this year. This is in order to realize our commitment to continue to present innovative solutions through the use of digital technology in the development of products and services for customers and the wider community," said Shadiq.
"Digital channels are indeed an opportunity for insurance marketing during a pandemic even though the portion is still small, but digital implementation in the insurance industry in the future will continue to grow. BNI Life continues to improve the digitization process as a whole in terms of products, marketing, risk data management, claims services, and services that are in accordance with changes in customer behavior," explained Shadiq.
Going forward, BNI Life will always maximize digital services to further encourage financial inclusion through the integration of various financial services to develop an ecosystem in the life insurance industry. With this Plan BLife, BNI Life hopes to increase the number of customers by 50,000 people in the next 3 years.