KONTAN.CO.ID - JAKARTA. The Covid-19 pandemic seems to have no effect on the performance of life insurance agency channels. The agency channel still provides the largest contribution to premium acquisition in several life insurance companies.
Like at PT BNI Life Insurance (BNI Life). The company continues to strive to increase premium income by focusing on product sales to customer segments that have fixed income and continuing to improve the knowledge and ability of agents to be able to make sales correctly to the right segments.
"The role of agents in insurance company premium income is very large. Based on industry data, agency channel contribution to industry premium income is more than 30 percent," said GM of Corsec, Legal & Corcomm BNI Life Arry Herwindo to kontan.co.id, Friday (13/13). 8).
However, Arry did not further mention how much the agent's contribution to the company's premium income. According to Arry, BNI Life insurance agents are ready to welcome the relaxation of unitlink sales digitally. During this pandemic, one of BNI Life's main strategies is to increase agent knowledge to be ready to market any product in various ways and according to existing regulations.
"The future trend for sales of insurance products will improve. Supported by the increasing understanding of customers regarding the importance of insurance products as risk protection products. In addition, sales trends through optimizing digital channels driven by the use of social media will be the focus of development in every company, "explained Arry.
Read more: https://keuangan.kontan.co.id/news/agen-asuransi-masih-jadi-penyumbang-premi-terbesar-di- several-asuransi-jiwa